About the campaign - Apples from Europe

“Time for apples from Europe” is a three-year information and promotion program carried out by the Association of Polish Fruit Growers on the markets of Egypt and Jordan. The products covered by the program are European apples, the production of which is determined by strict rules of production, storage and transport. The campaign promotes the nutritional value and high quality of fresh European apples. The main goal is to increase not only the export of apples from the European Union, but also the awareness of target groups about the advantages of apple production in its territory.

The executers wish to draw attention to the taste and quality of apples from the European Union, so that consumers are aware that the product they eat is of high quality, and the diversity of varieties imported to Egypt and Jordan gives a wide range of possible uses of these fruits.

Please familiarize yourself with the campaign information brochure, available for download at this link.

The executers wish to draw attention to the taste and quality of apples from the European Union, so that consumers are aware that the product they eat is of high quality, and the diversity of varieties imported to Egypt and Jordan gives a wide range of possible uses of these fruits. Not all apples are the same - this saying does not only refer to the difference in taste in different varieties and species, as sour Gloster is unlikely to achieve the sweetness of Szampion. However, fruits of even the same variety may have different effects on our perception of their taste. In the case of apples from the European Union, consumers can expect consistency in quality and taste, because when they bite another apple of the same variety, its taste will be the same as of the first bite they ever had of that variety.

Backgounder

Currently, the largest producers and exporters of EU apples are, in order of quantity, Poland, Italy and France, and Germany. The European Union is proud of the taste of its fruits and wants to share them with Egypt and Jordan so that the inhabitants of these countries have access to tasty, safe apples, the production of which is determined by strict standards and requirements imposed on fruit growers.